Mercier
CEO
Julien Morel
Creation date
1858
Headquarters
68-70, avenue de Champagne, 51200 Epernay - France
IdentityMERCIER
The young founder was just 20 years old when he established his own champagne house in Épernay. With a succession of technical accomplishments and bold publicity campaigns, he followed a non-conformist vision: to make his wine known and appreciated by everyone. To highlight his labors, Eugène Mercier took advantage of all opportunities available at the time, including: world fairs, the railways and cinema.To get people talking about his champagne, in 1870 he decided to build the largest wine cask in the world! With a monumental gage of over 20 tonnes, measuring 5 meters in height and able to hold up to 200,000 bottles, the cask was one of the major attractions of the 1889 Exposition Universelle, a competition won by the Eiffel Tower. The reputation of Champagne Mercier soon spread beyond France. Non-conformist, in the spirit of the times, informal and spontaneous, the House offers a wine in its own image, enjoyed by gourmets for whom quality is synonymous with lightness and originality.
What still amazes me even today is the complexity and richness that blending delivers. I am surprised to see how each grape variety, chardonnay, pinot noir and meunier, reveals its qualities during the process. Our customers enjoy the easily perceivable and recognizable aromas of fruit, which create a fruity, bold, spontaneous and authentic champagne with a simple and recognizable taste.
Christophe Bonnefond
Senior Winemaker
150 000
CELLAR TOURS EVERY YEAR
249
THE NUMBER OF HECTARES OF MERCIER VINES SINCE 1958
2013
MERCIER ADOPTS NEW PACKAGING, A NEW LOGO AND A NEW SIGNATURE.
Visuals representative of Mercier campaigns, products, and identity
Visuals representative of Mercier campaigns, products, and identity
ICON
Sought after by consumers looking for simplicity above all, Mercier’s indulgent yet fresh style is something all connoisseurs agree on. A trusty companion for times of true togetherness, Mercier Brut remains the very expression of Mercier champagnes' authenticity and elegance.
INNOVATION
To illustrate its positioning as an easy-going champagne for a target market of urban consumers, Mercier commissioned self-taught graphic designer and illustrator David Lanaspa. This inspiring encounter led to an inspired partnership. The illustrations used for the marketing campaign reflect the lifestyles of our time and reinterpret the House’s traditions in a contemporary spirit. A simple and elegant style for a champagne to be shared at home with friends in a convivial atmosphere.
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