LVMH IS PREMIUM PARTNER OF THE OLYMPIC & PARALYMPIC GAMES PARIS 2024

A creative partnership making LVMH the Artisan of All Victories !  

The Art of Crafting Dreams, the mission of the LVMH Group.

To dream, we need inspiration. And what more magnificent inspiration could there be than the values of excellence, courage, hard work, self-sacrifice, team spirit and inclusiveness that define the world of sports? Sports, athletes and major events – including the most spectacular of all, the Olympic and Paralympic Games – inspire dreams, excitement and bonds among millions of people around the world. And what more beautiful place than Paris, the ancestral home to so many LVMH Maisons, to celebrate France and its exceptional savoir-faire on the global stage?

LVMH’s partnership with Paris 2024 is both exceptional and highly creative. It has been shaped by something that makes the heart of LVMH and its artisans beat faster than anything else: creativity. Creativity is the cornerstone of LVMH’s contribution to these Olympic and Paralympic Games, marking a memorable milestone in our history. This is about applying all the passion and skills of our artisans for this incredible competition. Thanks to our talented craftspeople, LVMH will be the Artisan of All Victories.

LVMH’s partnership with Paris 2024 is multifaceted.  Several of our iconic Maisons are playing high-profile roles to ensure that French savoir-faire shines brightly during defining moments of the Paris 2024 festivities, including Berluti, Chaumet, Dior, Louis Vuitton, Moët Hennessy and Sephora, the Official Partner of the Olympic and Paralympic Torch Relays. LVMH is also supporting athletes who will compete under the colors of France and will be present at the Champions Park and Club France, in addition to initiatives reflecting the Group’s broad social engagement. Learn more about LVMH’s exclusive partnership with Paris 2024!

LIVE

From July 26, follow all the news about our Maisons and the exploits of our athletes at the LVMH space at Club France or The Maison of All Victories.

OUR MAISONS AT THE HEART OF
THE PARIS 2024 GAMES

The Paris 2024 Games is a planetary event that resonates perfectly with our mission, The Art of Crafting Dreams. LVMH has called on several of its iconic Maisons to apply their creativity to ensure that French savoir-faire  shines brighter than ever during this global celebration.

LOUIS VUITTON Medals Trunks

    The Paris 2024 Medals Trunks will protect and present the medals all athletes dream of winning.

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    A MOMENT OF
    SHARED CELEBRATION

    ARTISANS,
    ATHLETES,
    CAMPAIGNS

    The Paris 2024 Games bring LVMH a superb opportunity to showcase its vibrant creativity, especially for communications campaigns!

    “THE MISSION”

      See the launch film for LVMH’s partnership with Paris 2024.In becoming a Premium Partner of the Paris 2024 Olympic and Paralympic Games, LVMH is excited to have a chance to share its mission, The Art of Crafting Dreams, with billions of spectators and television viewers throughout this planetary event. As creative partner of the Games, LVMH will play a major role by sharing the excellence and craftsmanship of its artisans for key celebratory moments throughout Paris 2024.

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      THE MAISON OF
      ALL VICTORIES

      Explore the multiple dimensions of the partnership between LVMH and Paris 2024

      Group's intiatives

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