IdentityFRED
A jeweler renowned for virtuoso savoir-faire and superb technical expertise, Maison FRED has for nearly 90 years embodied the personality and vision of founder Fred Samuel. Inspired by his warm outlook, always avid to engage with others, along with his love of light and irrepressible joie de vivre, Maison FRED has become known as the “Sunshine Jeweler”. This distinctive identity has given birth to jewels with signature character to celebrate life’s memorable moments, both big and small. Nourished by a rich design heritage informed by art, FRED is also inspired by the world of the French Riviera, much loved by Fred Samuel and his eponymous jewelry house. Under the signature sunshine of FRED, jewels scintillate in a unique light. Their magnetic brilliance reflects subtly relaxed elegance, combined with the glamour of emotionally-charged design. The refinement of these exceptional pieces is often elevated by a bold twist thanks to their signature interchangeability.With solar-infused creative audacity, FRED has for nearly 90 years embodied the essence of modern jewelry that becomes an integral part of living. The Sunshine Jeweler gives free rein to passion, making each instant more intense…and more precious.
1936
FOUNDATION OF THE FRED JEWELRY HOUSE
1966
CREATION OF THE FIRST FORCE 10 BRACELET
2016
LAUNCH OF THE CHANCE INFINIE COLLECTION
Visuals representative of Fred campaigns, products identity, and savoir-faire
Visuals representative of Fred campaigns, products identity, and savoir-faire
ICON
The Force 10 collection has become an icon, embodying the passion for the sea shared by Fred Samuel and his family, along with the accompanying values of courage and pushing limits – the name itself derives from the highest winds and most turbulent waves on the scale – a symbol of an unquenchable thirst for freedom. This icon of modernity has enjoyed success that transcends time and fashion, winning the hearts of generations of women and men who stop at nothing, not even the limits of the horizon.
In 1966, a braided steel sailing cable with a gold buckle was a bold and innovative marriage of materials that might have seemed polar opposites. Yet this unexpected contrast gave birth to the Force 10 bracelet, and FRED launched a veritable revolution in jewelry. Creating the first unisex jewelry with a chic and sporty style, FRED further marked its singular ethos, bold, free and resolutely embracing modern elegance. Nearly 60 years since its creation, the Force 10 has made this alliance of materials a precious signature of timeless modernity and a source of infinite creativity.
FRED’s emblematic F10 collection can be worn in a thousand and one ways. The original creative audacity has been joined by versatile interchangeability, elevated by an energetic spectrum of buoyant and solar colors, inviting a mix & match with boundless possibilities.
In 1966, a braided steel sailing cable with a gold buckle was a bold and innovative marriage of materials that might have seemed polar opposites. Yet this unexpected contrast gave birth to the Force 10 bracelet, and FRED launched a veritable revolution in jewelry. Creating the first unisex jewelry with a chic and sporty style, FRED further marked its singular ethos, bold, free and resolutely embracing modern elegance. Nearly 60 years since its creation, the Force 10 has made this alliance of materials a precious signature of timeless modernity and a source of infinite creativity.
FRED’s emblematic F10 collection can be worn in a thousand and one ways. The original creative audacity has been joined by versatile interchangeability, elevated by an energetic spectrum of buoyant and solar colors, inviting a mix & match with boundless possibilities.
