Francis Kurkdjian revisits Dior Homme 

Dior Homme has been a part of men's lives for 20 years, a scent that revolves around the legendary classic iris.

A fragrance whose soul is imbued with the allure of the Dior man, combining bold sensuality and refined tailoring.  

Francis Kurkdjian's new Dior Homme amplifies the sleek sensual character of the fragrance in a rich and concentrated composition. Iris not only reigns, but is overdosed, for the first time offering a contrast between soft petals and powerful roots. The creation heightens the warm, confidently seductive colors, enveloped in sexy addictive notes. Sensual and structured, the perfumer's Dior Homme Parfum resonates with a contemporary couture spirit, presenting a Dior man with a fluid urban style that remains meticulously constructed. 

“Dior Homme is an instantly recognizable composition expressing the tender power of a masculine Iris. Taking this iconic framework as a starting point, I redefined its classic structure, and redesigned its seductive silhouette, emphasizing its rigorous and powerful line to express more confident contemporary sensual sophistication. Like a skyscraper rising powerfully skywards, my Dior Homme dons ethereal richness and a strong presence with resonant reach. It conveys the image of a subtle and mysterious flower, upright and triumphant, that seems to emerge from the concrete and glass.”  

Francis Kurkdjian  

To mark the launch of Dior Homme, the Maison unveils a second installment of “I'm Your Man”, a film by Jonathan Alric starring Robert Pattinson, with scenes shot in New York, from Manhattan to Rockaway. The new film reaffirms a shared vision of suggestive, modern masculinity, reflecting the sharp, sensual vein of the French electronic music duo's videos, presenting a sexy, sophisticated virility in harmony with the soul of Dior Homme.