“Artisans of All Victories”  
An exclusive behind the scenes look at the partnership between Paris 2024 and LVMH

Paris, July 23, 2023. LVMH puts an end to long months of suspense, announcing the Group's premium partnership with the Olympic and Paralympic Games Paris 2024.

Following a year of intense negotiations, the announcement kicks off an extraordinary adventure uniting LVMH, its Maisons and Paris 2024.  

Now a new documentary entitled "Artisans of All Victories" takes you behind the scenes of this unprecedented partnership, shining a light on a collaboration that helped make these the most creative Games in the history of the Olympics.  

From the inception of the partnership to superb execution during Paris 2024, "Artisans of All Victories" invites viewers on a deep dive into a remarkable odyssey centered on creativity and people, featuring exclusive interviews with Bernard Arnault, Tony Estanguet, Antoine Arnault, Anne Hidalgo, Léon Marchand and others. They share insights into their vision, the challenges they faced, and the success stories that culminated this incredible collaboration.  

LVMH and its Maisons were key players in this saga, notably Berluti, Chaumet, Dior, Louis Vuitton and Sephora. In record time, they stepped up to celebrate French excellence and help Paris shine and sparkle on this unique global stage.   

The documentary "Artisans of All Victories" is slated for release on France TV on 16 December 2024: https://www.france.tv/sport/6784396-artisans-de-toutes-les-victoires.html