IdentityFENTY BEAUTY BY RIHANNA
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.
Rihanna
Founder of Fenty Beauty by Rihanna
1 660
POINTS OF SALE IN 17 COUNTRIES ACROSS THE GLOBE
40
FOUNDATION SHADES AT LAUNCH
2
YEARS IN THE MAKING
Visuals representative of Fenty Beauty by Rihanna campaigns, products identity, and savoir-faire
Visuals representative of Fenty Beauty by Rihanna campaigns, products identity, and savoir-faire
ICON
Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. Now, with her own lineup of products masterfully developed to work together, she reveals her real-life method for killer radiance. Pro Filt’r Soft Matte Longwear Foundation is the ultimate photo filter in foundation form, born in 50 inclusive shades.
